Posts by Carman Capriotto

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a…

In this episode, Hunt Demarest, an experienced CPA specializing in the auto repair industry, sits down with Chris Cotton, a renowned auto repair shop coach and owner of Autofix Auto Shop Coaching. Together, they dive into the challenges and strategies of optimizing shop productivity and profitability. They talk about: The importance of labor hours per…

Thanks to our Partner, NAPA Autotech Matt Fanslow dives into the intricacies of customer interactions within the automotive repair industry, highlighting the critical role of communication, trust, and validation. He draws insightful comparisons between personal relationships and client engagements, noting how defensive behavior from employees can undermine trust. Matt underscores the importance of fostering an…

Today, we’re diving into a crucial topic—your role in making your marketing partnership a true success. While hiring a marketing company takes a lot of work off your plate, it doesn’t mean you can be completely hands-off. In fact, your involvement is essential to ensure your marketing reaches its full potential. We’ll cover the key…

This Episode emphasizes the importance of pausing and leaving space for others to absorb information and engage with the things we’re speaking about. Whether you’re an advisor that talks themselves out of a sale – or an enthusiastic and passionate speaker that just has a hard time remembering to breathe, you’ll find yourself in good…