Where Are We Communicating From? [E003]

| |

In this episode of the “Speak Up: Effective Communication,” Craig shares a recent experience speaking at a local Autowares Council meeting held at the excellent facility of Westside Auto in Holland Michigan. With a nod to the appreciation for the venue—and yes, the challenges of presenting from a repair bay on a muggy summer night—we…

Effective Labor Rate [E128]

| |

Thanks to our partners, NAPA TRACS and Promotive Today, Hunt explores how to understand and improve your effective labor rate, one of the most important aspects of running a profitable auto repair shop. Understanding Effective Labor Rate: Learn the difference between street rate and effective labor rate, and why focusing on the latter is essential.…

Sometimes You Just Have To Go To War [E110]

| |

Welcome to the Auto Repair Marketing Podcast with Brian Walker. In this solo episode, Brian discusses the importance of taking massive action during slow business periods.  Drawing from a recent conversation with a shop owner, he shares strategies to combat slow times, including leveraging networking groups like BNI, using your CRM effectively, creating engaging video…

Just Fly the Darn Aircraft – Period! [E144]

| |

Thanks to our Partner, NAPA Autotech Matt Fanslow emphasizes the importance of taking control of one’s life and career, especially during challenging times. Using the analogy of flying a plane, he stresses the need for focus and decisive action. Drawing from his mentor Robert “Dutch” Silverstein’s advice to “fly the darn plane,” Matt discusses personal…