Where Are We Communicating From? [E003]

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In this episode of the “Speak Up: Effective Communication,” Craig shares a recent experience speaking at a local Autowares Council meeting held at the excellent facility of Westside Auto in Holland Michigan. With a nod to the appreciation for the venue—and yes, the challenges of presenting from a repair bay on a muggy summer night—we…

Effective Labor Rate [E128]

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Thanks to our partners, NAPA TRACS and Promotive Today, Hunt explores how to understand and improve your effective labor rate, one of the most important aspects of running a profitable auto repair shop. Understanding Effective Labor Rate: Learn the difference between street rate and effective labor rate, and why focusing on the latter is essential.…

Just Fly the Darn Aircraft – Period! [E144]

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Thanks to our Partner, NAPA Autotech Matt Fanslow emphasizes the importance of taking control of one’s life and career, especially during challenging times. Using the analogy of flying a plane, he stresses the need for focus and decisive action. Drawing from his mentor Robert “Dutch” Silverstein’s advice to “fly the darn plane,” Matt discusses personal…

Sometimes You Just Have To Go To War [E110]

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Welcome to the Auto Repair Marketing Podcast with Brian Walker. In this solo episode, Brian discusses the importance of taking massive action during slow business periods.  Drawing from a recent conversation with a shop owner, he shares strategies to combat slow times, including leveraging networking groups like BNI, using your CRM effectively, creating engaging video…