Posts by Carman Capriotto

Matt Fanslow discusses the importance of automotive repair shops setting a barometer for the value they provide. He compares this to consumer and professional products in other industries, like lawnmowers and chainsaws, to illustrate differences in quality. Show Notes Comparing lawnmowers and chainsaws (00:01:14)  Demonstrating value in automotive repair (00:10:46)  Marketing and communication strategy (00:12:57) …

Can Marketing “Even Out” The Workload? Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Show Notes We often hear people say their marketing should “even out the workload,” but can it do that? There are peaks and valleys throughout the year. That’s just life. It’s hard…

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a…

Welcome to this episode of “Business by the Numbers,” where we dive deep into the often controversial topic of tax fairness. Join Hunt, as he explores if the wealthiest among us are really shouldering their fair share of the tax burden. • Defining ‘Rich’: How income levels and perceptions of wealth vary across different regions…

Matt Fanslow tackles the misunderstood relationship between profit and greed in business. He references the YouTube Short “Farmer Does the Right Thing on Shark Tank,” using the comments section as a springboard to discuss public perceptions of profit. Show Notes The association of profit with greed (00:00:11) Matt discusses the perception of profit as a negative…