Posts by Carman Capriotto

In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker discuss the negative impacts of fragmented marketing on a brand. They stress the importance of a cohesive marketing strategy, consistent branding, and the role of a brand style guide. They share their experiences and the lessons they’ve learned in marketing their…

Matt Fanslow pays tribute to the late Jim Linder. Matt reflects on his experiences attending Linder’s training classes and conferences, emphasizing the importance of continuous learning for technicians. Matt encourages listeners to remember influential figures in the automotive industry and to invest time in learning about their contributions. Show Notes with Timestamps Jim Linder’s Legacy…

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In this episode of “Business by the Numbers,” Hunt explores the critical topic of health insurance for small businesses. Listeners will gain valuable insights into navigating the complexities of health insurance options, managing costs effectively, and understanding the legal and financial implications of providing health benefits in a small business setting. • Exploring Health Insurance…

In this podcast episode, Brian Walker and Kim discuss the importance of being ready for marketing in the context of auto repair businesses. They highlight four signs that a business may not be ready for marketing, including a high comeback rate, poor phone skills of service advisors, low Average Repair Order (ARO), and low or…