Posts by Carman Capriotto

In this podcast episode, Brian Walker and Kim discuss the importance of being ready for marketing in the context of auto repair businesses. They highlight four signs that a business may not be ready for marketing, including a high comeback rate, poor phone skills of service advisors, low Average Repair Order (ARO), and low or…

Recently, Matt and his wife, Danielle, embarked on a kitchen renovation journey. Danielle, like many customers, feared being taken advantage of during the process. These concerns may seem illogical to some, but the fear of not getting our money’s worth is real and relatable. While listening to Danielle’s worries, Matt was reminded of the movie…

This week, Hunt sits down for an insightful Chat with Joelle Pollak to talk about how Promotive is tackling staffing shortages in the automotive aftermarket, offering innovative solutions for shop owners. Expert Take on Recruitment Challenges: Dive into the complexities of hiring, focusing on the crucial balance of pay, benefits, and shop culture in attracting…

In this episode of the Auto Repair Marketing Podcast, host Brian Walker talks with Caroline Lagrand, Senior Messaging Strategist at Shop Marketing Pros. They discuss the importance of retention marketing in the auto repair industry, emphasizing the need to focus on existing customers rather than just acquiring new ones. Caroline shares insights on how to…

Matt Fanslow discusses the importance of giving credit where it’s due, using actor Bill Hader as an example. He links this to the automotive industry, emphasizing the need for managers and owners to acknowledge their employees’ good work. Matt also highlights the significance of positive customer interactions and the role of humility, honesty, and modesty…