Posts by Carman Capriotto

In this episode of The Auto Repair Marketing Podcast my guest is Hallie Wassinger, Digital Ads Manager for Shop Marketing Pros. Hallie talks about the first 90 days for a new Google Ads campaign and how important it is to have patience during that time period of machine learning and manual optimization. Thank you to…

“I know that if your pay structure is set up around production, you’ve already lost if you’re hiring a diag tech.” Recorded Live at AAPEX 2023, Matt Fanslow is joined by Isaac Rodell and Rich Falco. Together, they discuss battery reconditioning, hybrid vehicle repairs, the role of diagnostic technicians and their pay structure, the importance…

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a…

Today on Business by the Numbers, Hunt compares a 5-year equipment lease to a 5-year bank loan to help you understand the financial and tax impacts of each option. He explains: • Different lease types and their impacts. • Case Study: Toyota Corolla: To buy or lease? Tax angles: full deduction for loans vs. lease…

Inspiring story of a shop owner Kendall Warnock who went from growing up on a Native American reservation to successfully owning and operating a thriving business. Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Show Notes with Timestamps Growing up on the reservation (00:03:20) Kendall shares…