Posts by Carman Capriotto

In this week’s episode of Business by the Numbers, Hunt sits down with the knowledgeable Matt Fanslow (“Diagnosing The Aftermarket A-Z” Podcast) to candidly discuss the journey of buying his boss’ shop such as: • Roadblocks in the Buying Process: • Influence of External Parties on Behaviors and Relationships • Personal and Financial Ramifications of…

You may often think about the terms you want your auto repair shop’s Google Ads to display for, but do you ever think about the terms you DON’T want them to display for? Every day shops waste money on irrelevant clicks on their pay-per-click ads. But it doesn’t have to be that way. Listen in…

Take a deep dive into the world of scan tools with Matt Fanslow, Keith Perkins, Tanner Brandt, and Richard Falco. Together they discuss choosing the right scan tool, maximizing scan tool usage, aftermarket vs. factory scan tools, the power of scan data, subscription fees, the future of diagnostics, AND MORE! Show Notes: Watch Full Video…

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Last episode, I talked about factors that play into calculating customer acquisition cost for your business. This week, I’ll explore how you can figure out what an appropriate acquisition cost is for your shop. As usual, it’s not a one-size-fits-all answer, but I’ll talk about a few factors that can help you decide: • Advertising…