Posts by Carman Capriotto

You may often think about the terms you want your auto repair shop’s Google Ads to display for, but do you ever think about the terms you DON’T want them to display for? Every day shops waste money on irrelevant clicks on their pay-per-click ads. But it doesn’t have to be that way. Listen in…

Take a deep dive into the world of scan tools with Matt Fanslow, Keith Perkins, Tanner Brandt, and Richard Falco. Together they discuss choosing the right scan tool, maximizing scan tool usage, aftermarket vs. factory scan tools, the power of scan data, subscription fees, the future of diagnostics, AND MORE! Show Notes: Watch Full Video…

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a…

Last episode, I talked about factors that play into calculating customer acquisition cost for your business. This week, I’ll explore how you can figure out what an appropriate acquisition cost is for your shop. As usual, it’s not a one-size-fits-all answer, but I’ll talk about a few factors that can help you decide: • Advertising…

Matt Fanslow is joined by Remarkable Results Radio Host, Carm Capriotto to discuss the TV show “The Bear” and its relevance to their experiences in the automotive industry. They highlight character development, the challenges of running a business, and the importance of purpose in driving actions. They also discuss the significance of uniforms, creating a…