Posts by Carman Capriotto

Our guests in this episode of The Auto Repair Marketing Podcast are Tim Chakarian of Bimmer PHD and Tatsu Tsuchida of Tokyo Automotive. We talk about a lot in this episode, including guerrilla marketing, 20 groups, and industry associations. Tim and Tatsu both run incredible shops and are very involved at an industry level. They…

Auto Technicians in a group with higher rates of suicide Warning signs of thoughts leading up to suicidal thoughts Triggers for the path to suicidal thoughts What you can do if you are having thoughts What you can do for someone that may be having thoughts 988 has been designated as the new three-digit dialing…

To see how the leader is doing, look at the people! The Leader is Responsible! Revealing Questions to ask about Followers: 1. Are the people following? 2. Are the people changing? 3. ARe the people growing? 4. Are the people succeeding? Application Exercises: 1. Are your people follwing you? 2. How do you keep score?…

What is My Break Even Point? This week Hunt talks about break-even points and how it is important to understand this aspect of your business. • What is a break-even point and how do I calculate mine? • What are the major drivers of increasing or decreasing your break-even point? • How to set proper…

What would you do if you were driving the backroads passing field after field full of white, black, and brown cows, and all of a sudden you saw a purple cow? You’d probably stop your car, take pictures of the cow, post on social media, and tell everyone you know about it! Don’t you wish…