Marketing Budget with J.R. Portman [E007]

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Summary Determining your auto repair shop’s marketing budget requires taking a lot of different things into consideration. The old adage is to spend 5-7% of your gross revenue on marketing. Whereas we do find that to be a pretty good benchmark, it’s not always that simple. Shop Marketing Pros’ J.R. Portman joins Brian on this…

Matt With Lester Kovacs from Dorman at NAPA Expo [E042]

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With Lester Kovacs from Dorman at NAPA Expo 2022 Lester Kovacs is Director of Ideation at Dorman. He has spent 18 years at Dorman. The show is sponsored by NAPA Auto Care napaautocare.com NAPA Benefits Center: napabenefitscenter.com NAPA Member Site: member.napaautocare.com Email Matt: mattfanslowpodcast@gmail.com Diagnosing the Aftermarket A – Z YouTube Channel HERE

Leadership Gold – A Leader’s First Responsibility Is to Define Reality [E071]

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Leadership Gold – A Leader’s First Responsibility Is to Define Reality AutoLeap Link: https://bit.ly/3n5qW2M Chapter 8: Leader’s First Responsibility is to Define Reality You Can’t Define What You Don’t See Questions to ask yourself to help you define reality. Guarding Against Unrealistic Thinking: Admit My Weakness Embrace Realistic People Ask for Honesty From Others Invite…

Interest Rates [E024]

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Interest Rates This week Hunt discusses interest rates and how it is affecting your business, and personal life, and what you need to do to try and work with them. Talking Points: Why are interest rates going up, and who is making these rates increase? What is the federal reserve, and how do these changes…