Can Marketing “Even Out” The Workload? [E097]
Can Marketing “Even Out” The Workload?
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Show Notes
- We often hear people say their marketing should “even out the workload,” but can it do that?
- There are peaks and valleys throughout the year. That’s just life.
- It’s hard to market to make a specific time busy
- Marketing lifts the peaks and the valleys, but it can easily lift the peaks higher and the valleys not quite as much
- SCHEDULING can even out the workload, or fill in the slow times
- Scheduling long-time clients for the slow times
- Scheduling the next visit like a dentist does
- Can you do time specific campaigns?
- State fair campaign
- Back-to-school campaign
- Pre-trip inspections before summer and the holidays
How To Get In Touch
Group – Auto Repair Marketing Mastermind
Website – shopmarketingpros.com
Facebook – facebook.com/shopmarketingpros
Get the Book – shopmarketingpros.com/book
Instagram – @shopmarketingpros
Questions/Ideas – podcast@shopmarketingpros.com
Lagniappe (Books, Links, Other Podcasts, etc)
About the author, Carman
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